Legal

Privacy Policy

  • I. Introduction

    Bellabeat, Inc. and its affiliates (“Bellabeat”, "we", "us") is committed to protecting and respecting your privacy. This Privacy Policy (together with our Terms of Use and any other documents referred to in it) applies to www.bellabeat.com and the Leaf ™, and Shell™ mobile apps (collectively the "Service") and sets out the basis on which any personal data we collect from you, or that you provide to us, will be handled by us. In this Privacy Policy, the term "personal data" means information that relates to an identified or identifiable natural person.

    "Sensitive personal data" means personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, and the processing of data concerning health or sex life. We know that you are concerned about how we use and disclose personal data, and we are committed to complying with data protection and privacy laws that apply to us. This Privacy Policy tells you about the ways in which we protect your privacy and personal data we process about you.

    We wish to remind you that this Privacy Policy applies to personal data that we process when you use the Service. It does not apply to any links to third parties websites and/or services, such as third-party applications, that you may encounter when you use the Service. We encourage you to carefully familiarize yourself with privacy policies applicable to any websites and/or services operated by third parties. Please be aware that we are not responsible for the privacy practices of any third parties. By using the Service, you accept the privacy practices described in this Privacy Policy.

  • II. Information We May Collect From You

    (i) Data You Provide to the Service

    We may collect the following information from our users in connection with registration or their use of the service (each such user a “Registered User”) that may, in certain circumstances, constitute personal data:

    1. E-mail address
    2. First/Last Name
    3. Date of birth
    4. Weight
    5. Company
    6. Address
    7. Phone number
    8. Shipping method
    9. Items ordered
    10. Discount information
    11. Method of payment
    12. Billing address
    13. Payment information
    14. Password
    15. Information related to pregnancy and general health, such as the first day of the last period, menstrual cycle, date of conception, audio recordings, estimated due date, activity goals, and other health goals.

  • If you use Facebook Connect to login, we collect the information you have made available in your public profile, as well as your email address and a list of your friends.

    Information relating to health, such as information about pregnancy, may constitute sensitive personal data. We process sensitive personal data in order to provide the Service to you and to the extent necessary or appropriate for compliance with relevant legal or contractual obligations. By using the Service, you consent to the processing of sensitive personal data in accordance with this Privacy Policy.

    Moreover, if you contact us, a record of this correspondence may be kept.

    (ii) Data Collected Automatically

    The Service may automatically collect the following information from you that in certain circumstances may constitute personal data:

    1. Service use event data such as which links or buttons you have clicked and the pages you have viewed;
    2. Purchase transaction data:
    3. The type of device you are using;
    4. Unique mobile device ID such as Apple IDFA;
    5. The IP address from which you access the Service;
    6. Depending on your device settings, location data;
    7. The name and version of the device operating system; and
    8. Applications installed in a mobile device.

    The logging technology used in the Service automatically collects the URL of the site from which you came and the site to which you are going when you leave the Service.

    We may place a "cookie" on the hard drive of the device that you use to access the Service. Cookies are text files that are saved on the hard drive of your device by means of your browser, enabling us to recognize your browser for purposes such as saving your preferences and directing relevant content to you. Most of the currently available browsers give you the option of managing cookies by, for example, disabling them entirely, accepting them individually, and deleting saved cookies from your hard drive. We would like to remind you that if you completely disable cookies on your browser, you might not be able to use some features of the Service.

    Google Analytics is an element of the Service. By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the website, the IP address, and the type of operating system used in the devices used to access the Service. By using a browser plugin provided by Google, you can opt out of Google Analytics

    Moreover, we use a service entitled Segment in the Service. Segment analyzes, tracks, and distributes data collected in and through the Service for analysis and marketing purposes.

  • III. The Purposes for Which We Use The Data

    We use the data collected personal data the following purposes:

    1. To set up and maintain your registration with the Service;
    2. To communicate with you;
    3. To prevent and investigate fraud and other misuses;
    4. To protect our rights and/or our property;
    5. To operate and improve our products and services;
    6. To manage the Service;
    7. To provide features available in the Service;
    8. To develop, improve, and protect the Service;
    9. For market research;
    10. To audit and analyze the Service; and
    11. To ensure the technical functionality and security of the Service.

    We use the data collected automatically for the following purposes:

    1. To improve customer service;
    2. To personalize user experience;
    3. To run a promotion, contest, survey or other feature of the Service;
    4. To manage the Service;
    5. To provide features available in the Service;
    6. To personalize the Service;
    7. To develop, improve, and protect the Service;
    8. For market research;
    9. To audit and analyze the Service; and
    10. To ensure the technical functionality and security of the Service.

  • IV. How We Disclose Data

    We do not sell, lease, rent or otherwise disclose the personal data relating to our users to third parties unless otherwise stated below.

    The personal data collected in the Service may be disclosed in the following manner:


    a) Personal data you provide to the Service:


    We may disclose personal data you provide to the Service with the following categories of third parties:

    1. To service providers, such as payment processors and data storage service providers, which enable us to provide the Service to you;

    2. To public authorities, such as law enforcement, if we are legally required to so or if we need to protect our rights or the rights of third parties; and

    3. To our subsidiaries and affiliates; or a subsequent owner, co-owner or operator of the Service and their advisors in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our stock and/or assets, bankruptcy or other insolvency proceeding, or other corporate reorganization, in accordance with this Privacy Policy.

    b) Data collected automatically:


    The data collected automatically in the Service may be disclosed to the following categories of third parties:

    1. To service providers, such as data and marketing analysis companies;

    2. To public authorities, such as law enforcement, if we are legally required to do so or if we need to protect our rights or the rights of third parties; and

    3. To our subsidiaries and affiliates; or a subsequent owner, co-owner or operator of the Service and their advisors in connection with a corporate merger, consolidation, restructuring, or the sale of substantially all of our stock and/or assets or other corporate reorganization, in accordance with this Privacy Policy.

    Moreover, we may disclose information to third parties in an aggregate format that does not constitute personal data and does not allow the direct identification of individual users.

  • V. Your Rights

    You have the following rights with respect to the personal data we hold about you:

    1. The right to know what personal data we hold about you: If you would like to know what personal data we hold about you, please contact us at hi@bellabeat.com. We seek to promptly respond to your inquiry. Moreover, if you are our Registered User, you can easily review the data that you have provided to the Service by logging in to the Service and reviewing your profile.


    2. The right to have incomplete, incorrect, outdated, or unnecessary personal data corrected, deleted, or updated. The easiest way to correct, delete, or update the personal data you have provided to the Service is to log in to the Service and enter the necessary changes in the profile settings of the Service. If you have additional questions regarding the correction, deletion, or updating of the personal data we hold about you, please contact us at hi@bellabeat.com.


    3. The right to opt out of receiving electronic direct marketing communications from us: All electronic direct marketing communications that you may receive from us, such as e-mail messages and SMS-messages, give you an option of not receiving such communications from us in the future. If you have any additional questions about electronic direct marketing received from us, please contact us at hi@bellabeat.com.

  • VI. Data Security

    We take reasonable measures to protect personal data about you from unauthorized access or against loss, misuse or alteration by third parties. Despite these efforts to store personal data collected in and through the Service in a secure operating environment that is not available to the public, we cannot guarantee the security of personal data during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of personal data, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to personal data. We do not warrant or represent that personal data about you will be protected against, loss, misuse, or alteration by third parties.

  • VII. International Transfers of Personal Data

    Some elements of the Service may be hosted on servers located in countries outside your home country, such as in the European Union or in the United States. The laws applicable to the protection of personal data in such countries may be different from those applicable in your home country. By registering with the Service, you consent to personal data about you being transferred outside your home country.

  • VIII. Children's Privacy

    You must be at least sixteen (16) years of age to register to and use the Service. This Service is not directed to children under 13. We do not intend to collect personal data from children under 13.

  • IX. Changes to the Privacy Policy

    From time to time we may change this Privacy Policy. You can tell when changes have been made to the Privacy Policy by referring to the Last Updated legend on top of this page. If we materially change the ways in which we use and disclose personal data, we will post a notice in the Service and send an e-mail to our registered users. Your continued use of the Service following any changes to this Privacy Policy constitutes your acceptance of any such changes made.

  • X. Questions or Concerns?

    Should you have any questions regarding this Privacy Policy, your privacy as it relates to the use of the Service, or the protection of the personal data we hold about you, please contact us via e-mail at hi@bellabeat.com or by mail at 2443 Fillmore Street #380-5580, San Francisco, CA 94115. We seek to promptly resolve any concerns you may have.