Bellabeat Press


Bellabeat introduces Shell - The first non-invasive baby heartbeat listener

SAN FRANCISCO, CA (November 2016) - Today, Bellabeat is proud to announce the birth of Shell, a device that enables expecting mothers to listen to, record, and share their baby's heartbeat. The product was developed patiently, making sure both design and engineering are in line. Shell has fancy math work behind it that enables expecting mothers to hear their baby's heartbeat in an entirely natural way. Leveraging the iPhone microphone, Shell simultaneously detects a baby's heartbeat while filtering out ambient noise to accurately capture the sound, and confirms the user is listening to a healthy fetal heartbeat. It works like a sea shell and funnels out and amplifies the sound

Making this major life event interactive, Shell by Bellabeat provides a unique way to announce a pregnancy with recording and sharing features, which enables users to keep their inner circle connected with their growing bundle of joy as it progresses toward birth.

“Pregnancy is a life changing event, probably the single most life changing experience in a woman's life. We wanted to make this time even more special by creating a product that enables moms to share the journey with loved ones. Beyond that, we wanted to create something that is safe, innovative, and natural – staying true to our core values.” said Urska Srsen, co-founder and CPO at Bellabeat.

You simply slide Shell onto your phone, download the accompanying app and start enjoying the sound of expectation. Key features include:

  • Listening to your baby's heartbeat
    Get to know your little one and start listening to your baby's heartbeat from the 18th week of pregnancy.*
  • Recording your baby's heartbeat
    Make an unlimited number of baby heartbeat recordings, listen to them anytime you want and organize them by week of pregnancy.
  • Social sharing
    Share the excitement and happiness with loved ones by sending them recorded sounds of baby heartbeats via Email, Facebook, Twitter, or any other social media.
  • Tutorials on fetal heart positions
    As the baby changes its positions inside the womb, get access to easy-to-use tutorials and important instructions on how to get the best sound experience.
  • Diary of recordings
    Store recordings of previous pregnancies and relive the joyful moments.
  • Kick Counter
    The Kick Counter is an easy, non-invasive test that you can do at home to keep track of baby's movement, which is a good indication of your baby's well-being.

Shell is available for iPhone 6, iPhone 6S, iPhone 6 Plus, iPhone 6S Plus, iPhone 7 and iPhone 7 Plus on Bellabeat's website for $69.

Note: Shell is NOT a medical device and is NOT intended to replace any medical advice given by a physician.
*We recommend listening to your baby's heartbeat from week 25 of your pregnancy. In some instances it is possible to hear the heartbeat even from the 18th week. Please note that the ability to hear your baby's heartbeat depends on the baby's position

About Bellabeat

Founded in 2014, Bellabeat, top 5 Y-COMBINATOR company in W14 class, creates beautiful, innovative products that help women easily track their overall health and wellness, and get connected to their body and mind throughout different stages in life. Bellabeat helps create a better, healthier lifestyle by bringing intuitive wellness tools to women, encouraging them to take care of their health and to be informed. Bellabeat has always been inspired by the beauty and power of nature, which is incorporated into all of their products. Some of the company's top investors are SV ANGEL, UNIVERSAL, CRUNCHFUND, Nicolas Berggruen, Justin Kan, Michael Seibel, Paul Buchheit, Tom Fallows, CherubicVC and Adrian Aoun.